If you’re new to the cannabis industry, LinkedIn is a great place to gain industry knowledge and meet like-minded people in the business. It’s also a great place to advertise your product or service. Just this year alone over 1 million professionals joined LinkedIn. This shows that it is a popular choice for networking amongst professionals. If you’re looking to use LinkedIn to market cannabis, there are a few simple tips that I’m sure you’ll find useful.
First and foremost, create a profile
Just as you would if you were setting up any other profile. This should be professional and informative, highlighting any special skills you have (such as SEO experience). You may also want to highlight any special achievements you’ve had. This is a great way to show off your knowledge and skills, which are attractive to recruiters. Once you’re sure that you’ve gathered the basic information needed, you can start searching for groups related to your field of expertise.
Look for those in your industry
The trick here is to join groups that are relevant to your field of expertise. This helps ensure that you provide relevant content and show your expertise as someone who is well-informed within your specific industry. If you can add relevant posts or articles, this can also help to spread the word around about your profile and network.
Link all of your profiles together
Put your most important links at the top of each profile page. These include your website address, LinkedIn page, Facebook page, etc. As well as these, you should also include any blogs you have, any press releases, and links to social media pages, etc. All of these will ensure that you look authoritative and professional and will prove to be a great driving force to get people to join your network.
Let your network know what you’re doing and who you’re trying to connect with. Ask questions. Invite others to join your network. The more your LinkedIn profile can focus on you and your expertise, the more people will become interested in you as a person and as a professional within your specific niche.
Use LinkedIn to market cannabis
Cannabis industry jobs like your own by taking a proactive approach. There is a lot to be said for simply getting out there and meeting new people. Don’t hesitate to network by asking questions or speaking up at events. Even better, use LinkedIn to help you create a powerful networking strategy based on your unique interests and goals within the cannabis industry. With so much opportunity out there for creative minds, why not take advantage of it?